I don’t see the point of it. I got the pre-alert alert from UK-Gov telling me I would be getting an alert, but when the time came I got nothing. Why not just use the same messaging system that sent me the pre-alert alert to send the alert as well?
While we’re in whinge mode, what is a “severe alert”? “Important alert” or “emergency alert” would be fine, but “severe alert” isn’t idiomatic English, and left me in doubt what was meant when I first read it on someone else’s phone.