Don't recognise the make but if it reverses at the end of the hole the numbered ring probably sets the maximum torque. Mounts in a drill or mill. Feed down and the tap cuts into the material so long as the preset maximum torque is not exceeded. When the tap comes to the end of the hole the torque goes beyond the preset maximum which is sensed by the innards flicking the reverse drive setting in. Lift the quill on the drill by turning the handle backwards and reverse drive winds thew tap all the way back until it is spinning free. The grub screw on the side probably locks the torque setting.
The side to side slidy bit is usually in two pieces with a screw arrangement to close the two parts down onto the drive square on the tap. Usually there is a chuck or interchangeable collet arrangement below the sliding parts to centralise the tap by gripping the round shank. That one looks to only have a simple hole so only one size of tap can be accommodated, obviously collets or a chuck can take a range of sizes. Possibly its a production device with interchangeable ends.
Personally I'm not a great lover of these preset torque tapping attachments. Especially without documentation converting the numbers into real torques and appropriate tap sizes. Easy to se too much torque and break taps or too little torque so the hole doesn't tap fully. If tapping fails due to the torque setting being exceeded its safest to wind the tap right out and start over. Some breeds are fine about going back into drive if you move back a bit to clear the swarf and try again but some are not. Wouldn't like to guarantee things on a used one of unknown history. Worst thing is that you have to experiment with good taps to figure out the settings.
I have Pollard tapping heads which are essentially similar with chucks to grip the tap shanks and simple cone clutches for forward and reverse so the drive torque is proportional to how hard you pull on the drill handle. Sensitive tapping. Can still break a tap but then its operator error due to poor feel.
Clive