But to be clear, what they have done is to use dark fibre that is not carrying telecoms traffic, looking at backscatter. Nice if the FOC you are using has spare fibre cores, but some obstacles to using an in-service fibre that may be carrying carrying two-way traffic already, and/or may have repeaters (depending on its length and what fibre was used and when it was made). The fibre used in the experiment was dedicated to serving an off-shore seismic station and was in its maintenance period. A very interesting technique in principle but a way to go I think before being widely deployed.
As a sidelight, I see from Wikipedia that fibre cables use a constant current drive along an associated conductor, a from a positive supply at one end and negative at the other. What they didn't say is that I believe there is another conductor laid at some distance from the fibre as a DC return path – spaced to avoid electrolytic effects. But as a result there is a very long loop that couples to the earth's magnetic field, generating a voltage as it changes. At times the voltages at either end may reverse and in effect the cable is powered by the earth.