Lots of stuff on the web is low on technical content, and I suggest it’s fruitless to expect more than advertising! No different in the past, where the equivalent was glossy pamphlets.
I’ve been retired too long to know if things have changed, but my employer disregarded blurb like this:
- Someone, possibly a manager, accountant, or chief would notice a new development that might be useful. Advertising is aimed at them, and thin on how products actually work because shakers and movers are unlikely to be technically qualified. They respond to buzzwords that match their business needs. ‘Green’, ‘Efficient’, or some other advantage. Adverts rarely mention disadvantages.
- Having identified a potential technology, the techies were unleashed, either in-house or consultants. Makers, not shakers! I was in-house.
- I’d ring up, and say summat like “Dunn and Bradstreet registered big-spender here, my team’s been tasked to evaluate your product. Please provide technical info and contact with your subject matter experts.” Kimonos would open and we’d write a technical report. The management summary might say, “exactly what we need”, or “this is useless”, or – more likely – “this has value in the following circumstances”. The body of the report would be packed with details, in case the organisation decided to procure it. Managers never read it!
Now I’m a long retired “Man in Shed*” with a tiny budget, it’s harder to get technical detail. I know that web-blurb is only the front-door, intended to encourage trade. It’s not the full story, so don’t judge anything by it! Further investigation required.
Advertising technical products isn’t that different from us being tempted to try chocolates because a man-in-black uses James Bond methods to deliver a box to a lady friend, and then leaves, love unrequited. The advert plants the idea, and says nothing about the chocolates. Advertising is more to do with exploiting human frailties than engineering, so no wonder we find it unsatisfactory.
Dave
* Just in case some oversensitive soul takes the hump, “Man-in-Shed” is not pejorative. It only means an individual working with limited facilities. I don’t have welding equipment, a forge, surface grinder, spark-eroder, CNC, liquid nitrogen, hydraulic ram, punch, furnace or power hammer. And many other desirable tools and materials are missing.! And insufficient space, I don’t have room for a Bridgeport. My workshop is useful, but very limited compared with a commercial or research establishment.