The hassle of renewing dearer membership each year is surely a barrier to retaining some customers. But the accountants have done their sums and calculate the company still remains well ahead even if some members cancel their account.
I used the AA on Xmas day – my car battery was flat in my driveway (as in totally dead) so didn’t make the family meal. The battery was 11 yrs old and showing signs of needing replacing so I knew I was pushing my luck at that cold time of year.
I thought about trying my Charger but by then the meal was well underway and it was getting dark, so went back inside and booked an AA appointment online and selected a new battery for installation on the 26th.
Exactly on time, the well kitted AA van arrived the next day, charging circuit and old battery was checked and new battery fitted….took about 15 mins.
I asked the AA person if I could watch and ask questions whilst he did his stuff…”no problem”. We had a great chat 🙂
All in all, 10/10 to the AA for their website booking system and service on the day.
However, I will investigate Green Flag when the grossly increased AA renewal email arrives – thanks for that heads-up on that.
Ches