I see you one you mean. It is actually running alongside this very panel as I type!
The arrow is reciprocating across the [Get Instant Quote] button, above which is Using coupon code: MODELENG.
The word is quite clearly a telegrammatic code, and I don't see it as dishonest – though my own abbreviation usually omits the "EL".
What is not clear, is who is advertising, but it is RapidDirect and it does eem genuine. There are no obvious walls between the ads though, and this one shares the same white rectangle as a rather irritating, rapidly-circulating list of 4 or 5 other firms.
(I find that turnover annoying. I know it allows exposure to many suppliers in a compact space, but I would prefer a slower rate. The 15% OFF slogan bouncing about as it does, is worse.)
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I took a calculated risk, assuming this site's publishers do verify the probity of their advertisers, and pressed the Quote button. It opened the home-page for a sheet-metal fabricating and CAD/CAM company in China, and its web-site gives a full postal address. Obtaining an "Instant Quote" is not of course instant, but some steps beyond that. I did not explore the site further.
Its intended customers are probably mass-production trade customers supplying it with the appropriate drawing-files identifying the part, one hopes, only by a generic name like "Bracket" and opaque part-number! That it advertises on a site catering mainly for amateur engineers is rather suprising, but may reflect RapidDirect not really understanding that point.
They are not the only one. I have received many direct, unsolicited, e-post advertisements for various products or services. .Although I treat all as hazardous and some are very suspicious indeed, some may be from genuine entrepeneurs who don't really understand their foreign markets but cast their nets as widely as possible.
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A point on the spelling (modeling / modelling):
The residents of many countries for whom English is their second language, tend to learn American, not English, and often affect a generic US accent in speech! That, I was told by an English, English-teacher working in Sweden, is the Hollywood effect: using sub-titled films and TV shows mainly from the USA, as informal exercises. And of course the American-run Internet. Just don't tell President Xi!
(I'm not sure what the locals made of sub-titled, British TV soap Brookside I once saw in a cafe in Norway…..)
Edited By Nigel Graham 2 on 28/09/2021 11:27:45