I'd just use them as fast as you can and as you say keep them for difficult material. I rarely use them but if I have a hard spot in an iron casting may get them out. ER Collet works for me
I can't see your exact ref number but if you look at the pdf blue circle page 24 & 25 that shows a 3 flute 6.5 cutter on the right and on the left are feeds and speeds. At the start of the blue section that gives you what the 1a to 13b means – each colour is a material and the letters are different hardnesses of that material.
So taking the top purple for steel and 1a for the softest which would be free cutting MS that gives a speed of 140 m/min (don't think you have the Alpha) That means the edge of the tool needs to be moving at 140,000mm per min which on a 6.5mm dia come out at around 7000rpm. The other columns are how fast you should feed for different types of cut