Bill,
Posted by Peter G. Shaw on 30/10/2020 10:51:00:
I cannot see why we need adverts at all. As far as I am concerned, if I want/need something, then, and only then, will I go looking for it.
But how will you find it, Peter, if the seller of the thing you need doesn't advertise? How will the friends or work colleagues you consult have managed to find it before you? Bear in mind that even an entry in a telephone/business directory is an advert.
On a related note, can I take it your working history does not include much self-employment?
If I want something, or rather these days, need to replace something, then I will do an internet search. Years ago, I would talk to friends and/or colleagues to find out what they did/had. or even go to the library and peruse Which?
When all said and done, companies have had shop window displays since time immemorial, or at least for perhaps 70 years to my certain knowledge, and I assume that beyond then as well. The point that you are ignoring is that whereas in times past, we could blithely ignore the displays, especially if we didn't need the item concerned, yet today, we cannot easily escape having adverts thrust into our conciousness through the medium of television. And that, to me, is the major difference – easily ignored, or not.
True, my working history did not include much self-employment, but I fail to see what difference that makes. Certainly, when I look back all those years, all the self-employed people that I/we needed were well known and did not need to advertise.
Peter G. Shaw