Do not worry! Big Brother will look after you!
Twitface, loyalty cards, bank cards, any cards, using the internet for 'surfing', in fact most things you do on line or by card are being watched by someone.
Smart meters are yet another – they could tell what time you get up in the morning by extra lights, or first kettle boil, if they really wanted to.
Join any government scheme and they want to know everything they can get from you – and everything is then shared by the rest.