The lathe bears a strong family resemblance to some lathes sold by Chester and Warco.
The fact is that many lathes manufactured in China are made with a wide range of specifications and options, including levels of quality control. Apparently identical lathes can even come from different factories as they are just variations on a standard design.
Some cheap online sources get their stock from buying up machines rejected for export. I have also seen credible reports of examples built up using spares/overstock/reject items from different manufacturers, although to be fair these are usually really basic, crude machines.
My advice would be to consider what value you put on after sales support, ready access to dedicated spares and accessories, a year's warranty and the protection of UK consumer law. Plus if you buy a UK version, you can be sure that other people's experiences of the machine are of the same machine (although don't bear in mind that continuing improvement often means that review of older examples often highlight issues that have since been addressed – the early batches of my two lathes both had some issues that were corrected in later batches).
Obviously if you visit a UK distributor you can see a machine first hand, but don't assume an eBay version is going to be the same, it might be but experience suggests there will probably be detail differences at the very least.
After that, it's your choice – balance the 'known unkowns' against the 'unknown unknowns'.
Neil