My dad had an Axminster 150 x 2000 belt linisher arrive this morning but he can't get it starting… and as Axminster aren't open now until Tuesday, I thought I'd ask here to see if any kind folk might be able to point us in the right direction 
This model: http://www.axminster.co.uk/axminster-engineer-series-150mm-belt-linishers-ax942736
It is single phase.
We bought the correct cable, plug and fuse but when we start it up, it begins for less than a second but then cuts out immediately and won't start again – the fuse is blown. A new fuse just repeats the problem, it keeps blowing. Nothing trips.
Here are the details we're given on the electrics via the manual (you can also download the manual via the link above)
Voltage
The input power supply of the machine is 1/PE, AC220V for JSG75A and
JSG100A.
The input power supply of the machine is 3/PE, AC380V for other models.
!10 / 1! 5
If it is necessary to transport the machine after using, please protect cables
firstly and discharge the scrap iron.
■ Frequency
0.99~1.01 times of rated frequency ( 50 Hz , continuous working)
0.98~1.02 times of rated frequency(50Hz, short period working)
■ Harmonics
The sum of 2nd-5th distorted harmonic must not exceed 10% of RMS of
voltage. An additional 2% of RMS of line voltage is allowed to for the sum of
6th-30th harmonic.
■ Unbalanced voltage
Neither negative nor zero sequence component is allowed to exceed 2% of the
positive sequence component.
■ Short-circuited protection and incoming cable
The machine should have short-circuited protection device at the power supply end by
the end-user. The rated current is recommended as 10A, and the diameter of the
incoming line must not be less than 3×1.5mm2(Black) +1.5mm2(PE, Green-and-Yellow).
A couple of photos of the plug that he wired below. L/+ means live, we assume??
Any ideas what could be going wrong here? The cable is 5 meters by the way, I assume that alone wouldn't have any effect on the fuse ?
We're a bit lost as it seems we've done everything right… He was quite excited when it arrives but the enthusiasm has vanished since it won't start up 

