Thanks for all your suggestions / comments. I made a 3mm cutter this afternoon as per Michael G's suggestion (I did actually harden it) and it worked beautifully, leaving an almost polished finish. I really should spend some time learning how to grind cutting tools – the very few I have made all leave cleaner finishes than I can achieve with bought tools.
The guy I'm doing this for is showed me a version he'd made himself from plastic, but the problem was that he couldn't align the 'dimples' on the centre line between the edges of the disc accurately enough to produce the effect he wants. I imagine he'll have thought about making them from clay, but presumably he'd have the same problem. I'll mention it to him nonetheless.
The idea of using the side flutes of an end mill, while not appropriate to this particular geometry, may well prove useful in future – he's asked me to think about other patterns I could produce. Though I'm obviously going to have to go CNC now… 
Regards, Rob.
Edit – some more replies have appeared between my starting this and pressing the 'POST' button. Sorry if I wasn't clear in my original description – the dimples in the rollet are hollows, so the pattern on the clay would be raised 'bumps'. Though maybe the other way round may be of future interest, so thanks for ideas for doing it that way too. Tim, your idea is interesting and hadn't occurred to me. This is at an an early stage, (I know even less about pottery than metalwork!) so I don't know if it would work, but shall suggest it to my potter friend.
R.
Edited By Robin Graham on 09/03/2014 20:57:54