Colin, when fitting the new seals, do apply some lubrication to the shaft (Don't touch the seal lip! )
Running dry will shorten life considerably.
If the shaft is worn by the original seal, try to locate the new seal so that the lip does not run non the worn area.
(Ideally, the shaft and lipseal need to run in against each other, and a worn / polished track makes this process more difficult. )
Howard