Posted by duncan webster on 17/05/2016 11:51:32:Can someone explain why Microsoft are so dead set on me changing? My nasty suspicious nature thinks there is some plan to get money out of me in the future. At the very least I should have been given warning so that I could back up all my files.
Edited By duncan webster on 17/05/2016 11:52:16
Hi Duncan,
In the good old days Microsoft earned a very good living by selling software licenses. Not just for operating systems but also a wide range of development tools, Word Processors, Browsers, Spreadsheets, Databases, Games, and Web Servers etc. They also sell an excellent range of services in support of their software and how best it can be used by a business.
Microsoft's traditional income from licenses is drying up due to market changes. They lost the battle for Supercomputers and – much more seriously – that for the absolutely massive mobile market. Android is based on a Linux kernel.
Another way of making money from the web is to accurately target potential sources of income with advertising and other offers. Microsoft are interested in this market.
Accurate targeting is best achieved by tracking the activity of internet users. Their purchase history, contacts, and interests can all be recorded and analysed. There are many ways in which this information can be mined, for example to create and sell lists of potential customers to interested suppliers, or to identify market trends.
There are several examples of Microsoft moving into data collection and analysis. The Bing search engine collects usage data much as does Google. Windows 10 is free to customers but, unlike Windows 7, it "phones home" by default so that Microsoft can collect data about what you do with your computer. Most, but not all, of the "phone home" features can be turned off but the user has to realise first that this needs to be done and then has to wade through various settings to plug the leaks. These features are off by default in Windows 10 Professional but you pay a license fee for that.
Microsoft don't profit from people who stay on Windows 7 and there is new money to be made from Windows 10 and future upgrades.
I'm not bashing Microsoft. I benefit from two machines running Windows 10. I don't suggest that Microsoft are in any way wicked in all this, it is simply that my and Microsoft's best interests are not necessarily the same!
Not everyone is worried by privacy issues. I'm pleased, for example, that this forum carries advertising targeted at me even though I am thereby outed as a Model Engineer! But, after a career in big IT I am very aware of just how much can be deduced from a large data set and also that the deductions can be used for good or bad. The Inland Revenue detecting tax-dodging is good. Criminals selecting vulnerable old people to scam is not.
Cheers,
Dave