Posted by Andrew Evans on 08/08/2014 08:57:07:
Ketan – i do not understand why you (or any other merchant) would make a discreet charge for a specific payment method. Of course you incur a small cost for a credit card but there is also a (probably much higher) cost for other payment types – what if I turned up at your premises with a carrier bag full of cash to pay for a new milling machine surely that would cost you much more than if I used my credit card.
with the advance of the credit card as a payment method merchants have saved money because they don't have the costs of cash and cheque handling and the attendant security and hassle that goes with it
Makes it simpler for the consumer if these charges are effectively hidden in the price of the goods. I know people who are dubious about internet shopping in general but do it because they feel they have some protection from using a credit card. In fact that is the only reason they have a credit card, they don't use it to borrow with. I think this tends to apply to the older generation who grew up in a cash world. I also know people who decide to buy an item and then when a 'hidden surcharge ' is added change their mind and shop elsewhere.
Andy
Hi Andy,
It costs us a lot more to accept credit cards – average across all transactions: £2.50 per transaction, as advised earlier. This incorporates: high fee because it is a web transaction, increased % because lot of the credit cards which are being used on our site give insentives to the user, a security check gateway (Sage Pay) charge, a % of PCI compliance fee, a % of SSL security fee, our banks acceptance fee. Main large element of the fee is the one slapped on by the credit card issuer. Rest are nominal and acceptable.
Debit card: average current costs across all transactions: 50p, inclusive of all of the above fees.
Cash: average current costs 30p to 40p per £100.00 banked. It is rare that we get large cash amounts over the counter, but that is still between 0.3% to 0.4%. So much cheaper than Credit Cards.
Cheques/Postal Orders: Average 50p to bank. Not many people use this method now, so soon we will stop this method of payment.
PayPal: At present we wish to avoid due to security reasons
I explained in an earlier post why I am reluctant to hide/bury the extra cost, especially as a higher percentage of customers who buy from us already use debit cards. I understand what you are saying in general about the sense of security associated with the use of credit cards for the older generation. However, we are getting a growing customer base which is younger, adopting the cheapest credit card deals out there, for good reason. At the same time, they are also looking around for the best price when it comes to products. So, I have to try and draw a balance somewhere, even though I personally don't like the idea of putting on a £1.00 surcharge. As I said earlier, I do not know how this will develop.
Regarding the 'hidden surcharge'. On our website, before the customers proceeds to the payment screen, the surcharge statement will be made, before the customer 'clicks' on the pay button, to proceed to Sage Pay – payment screen. If he/she is not happy to accept this, as I am sure there are customers who don't want to pay the surcharge, they simply will not proceed to the next screen to pay.
Ketan at ARC.