To return to the original (interesting if confusing topic), Ketan said:
'As a marketing tool, well known badged brands as well us unknowns piggybacking, are choosing to quote input power – as it is obviously higher, but when challanged, still say it is output power. Apparently this is acceptable too, because it has something to do with temperature and peak over time !?!. This went a little above my head, as I am a commercail person, but again, how can this be correct ?.
In other words, how can someone say that they have a 1,100W brushed motor, when what they really mean is that it is about 700W motor output, and still be correct in saying it is a 1,100W motor. How cn this be right?'
I wonder if this is a bit like the 'Peak Music Power Output' vs RMS thing you get with audio amplifiers. I don't know about the brushed motors under discussion, but induction motors can produce up to twice their rated continuous power output at the shaft (Jim Cox WPS 24) as they approach stalling torque. Of course they wouldn't last long if run like that continuously – they would overheat. He points out that this can be exploited in a home workshop environment, where motors are rarely run continuously, by using 'underpowered' (and hence cheaper) motors.
If something similar is true of brushed motors, maybe this is what SEIG are getting at – a motor rated for 700W continuous output might be capable of 1100W for the short bursts typical of home use, because it gets 'cooling off time', so as it's being sold as a hobby machine maybe it's OK to market it as 1100W?
As far as ARC's marketing goes, I'd much sooner buy a machine with a clearly stated motor power (ie continuous power at the shaft) than one that just quoted something vague and ill-defined, just as I'd sooner buy an audio amp with a clearly stated RMS output. I may be atypical tho. When I was in the market for my first lathe, if I'd gone for a Chinese import it would have been from ARC precisely because the marketing admitted that the machines might need a bit of fettling (which research had told me anyway) and ARC were offering to do that at a reasonable fee. I recall that when that service was withdrawn Ketan posted on this site to explain that potential customers were put off because there was a perception that the preparation service was only necessary because the ARC offerings were in some way inferior to the competition, which wasn't true.
Must sometimes be hard to square personal principles with commercial realities!
Robin.