Wow, there are indeed some interesting comments on here.
Over the past seven to ten years, we have seen plenty of big engineering business close. During the same period, we have seen a slow and steady growth in new small engineering workshops being established by individuals who have been made redundant by big business. Many of these individuals also happen to have an interest in model engineering, or they have friends involved in ME.
Resulting from this, we have seen a growth in customers from the small business arena. These small businesses still face the challenges of delivering 'just in time' results. Yes, people can buy throw away cutters, but there are limited options if you don't have a spare replacement cutter to finish a job which needs to be delivered without delay. Carbide cutters are expensive. Quality cutters are expensive. Sure engineers don't think like accountants, but when it comes to putting food on the table, working on small margins, a small business has to think about the money invested and the return. The engineer in a small business environment doesn't have the privileges of big business. That being said, now a days we even get procurement calls from big business looking to cut costs!
We at ARC are grateful to the ME community for this growth, in many ways. The decision to introduce this product has been taken after a lot of thought. This product is really targeted towards people who have limited time, experience or knowledge to re-grinding end mills, be they model engineers or businesses. How well it does, only time will tell.
As Neil Armstrong sorry Wyatt said, we will just have to wait for the full review in MEW.
Ketan at ARC