Hi Alan,
I bought cheap inserts at an Exhibition that turned out to be a poor deal; they were misshapen, probably manufacturing rejects, rather than weak.
I've also bought 'no-name' inserts from a couple of advertisers on this site and they were fine. (For my amateur needs.)
Dunno what kind of kit you have, but many of us don't have the wherewithal to get the best out of carbide which likes to run fast, hard and hot. Like 4x faster than HSS.
For me inserts last much better than HSS but I've damaged a few by blobbing at them with coolant. It turns out they are all or nothing when it comes to lubrication – hot carbide tends to crack if you just dab at it.
As always the choice depends on how much you want to spend. If 'value-for-money' doesn't matter, HowardT has listed some of the quality brands. I couldn't name either the best cheap brand or the cheapest quality brand. Perhaps someone else knows?
Dave