Now a days I feel that google is more proactive with its algorithms than it used to be.
Not so long ago, one had to search, to find a product. Now it knows you, your friends, your interests, your purchasing habits, where you are and what you are likely to do, eat, see, purchase in that location, so it serves you, before you search. It also looks at your search history in deciding what it wishes to serve you, even by geo location.
latest example UVEX face masks. Search vs Serve. While we had them in stock, sales based on Google’s serving an advert were higher than those searching for it. From the results I could see, Google served the adverts to people who were most likely to purchase. In our case: Chinese nationals based throughout the U.K., at times google felt was most likely for them to purchase. It didn’t serve those adverts to engineers. As soon as two Chinese nationals were served and placed orders with us, it probably learned and served it to others. It serves such adverts on its search engine, and its search partners, YouTube, Facebook etc.. It did not wait for potential buyers to search.
it is not easy to get these services from google. The hoops we have to jump through to show and prove our reputation with them are tough, and their back office implementation teams are like robots who can’t help you properly most of the time!. But we have no access to the personal details of potential customers until they specifically place an order with us All we can see is numbers as in count of people who came through to us using search or serve method, how many proceed to place an order and value.
Ketan at ARC