Although not a native I have lived in Brum for nearly 40 years – now only a few minutes away from Longbridge, and you can split the ages of people who worked there into those who worked 'up the Austin' those younger who worked 'up Longbridge' and the youngest who worked 'up the Rover' (although even that was nearly15 years ago ….)
The Rover Car Co in Solihull was always referred to as 'Rovers' – note the s and more recently as 'Land Rover' before becoming part of JLR.
A friend who held many very senior posts in the motor industry was once a shift supervisor at the Chester Road works of Fisher and Ludlow (which became part of Pressed Steel Fisher, but the works itself is now a Jaguar body plant) Ron claims that in the late 1950s the first prototype Mini was given to him 'in white' ie bare metal and told to get it fettled up ready for dispatch to Longbridge in the morning. After it was completed he sent a note to his boss saying that if this is what motor manufacturing was coming to, he was in the wrong profession!
Anyone interested in the history should try and get hold of the books 'Making Cars at Longbridge' by Bardsley & Corke and 'Making Cars at Cowley' by Bardsley and Laing.
Edited By Nick Clarke 3 on 01/10/2020 19:58:36