By continuing to use this site, you agree to our use of cookies. Find out more
Forum sponsored by:
Forum sponsored by Allendale July 23rd

Trends in Radio Ads

All Topics | Latest Posts

Search for:  in Thread Title in  
Neil Wyatt06/02/2019 12:35:27
avatar
Moderator
16446 forum posts
686 photos
74 articles

Just a bit of nonsense as typing in the classified ads for the next issue addles my brain!

Working from home I listen to a lot of Radio, chiefly Planet Rock and Radio 4 (but I assiduously avoid the Food Programme, Gardner's Smugness Time and The Kitchen Cabinet).

Hearing teh same ads several times a day for weeks, I notice that they seem to follow strong trends, as if the agencies all follow the same formulas. The "lighthearted conversation ending in a humorous comment" never really goes away but last year there was a trend for really 'documentary' ones.

At the moment the 'on trend' is for a short phrase dropped almost at random in to the ad, spoken by the narrator but rarely making a great deal of sense in the context of the wider script.

Unlike a conventional 'strap line' it rarely appear the end and its 'power' appears to be that it is slightly incongruous which forces you to register it.

Particularly annoying ones (I know that at least the first annoys everyone I have asked about it) are:

"We're with you"

"Ready"

"Lets go forward"

(BT, Vodafone, Barclays)

Neil

martin perman06/02/2019 13:05:17
avatar
1636 forum posts
67 photos

I listen to Radio 4 whenever I'm driving and those programs pop up during my day and I've never noticed what your speaking about, one thinks that your concentrating to much on the Radio and not on editing the magazine laugh

Martin P

Bazyle06/02/2019 13:31:55
avatar
4688 forum posts
186 photos

I do change channels for a period every now and then when the ads get annoying. If you make a sufficiently big change to get a program that is aimed at a different demographic then you get completely different ads. There are also times of day when the target is different - young mums, OAPs, kids, teens. On cable or the internet you can also find foreign stations where the irritating ads are incomprehensible so easier to ignore.

As to styles I expect there are forums and magazines for advertising pro's that push the trends just like we get bursts of enthusiasm for a particular turning tool or fly-cutter design. There are probably agencies that have one new idea that works for one client so try to sell it to others and it propagates round the industry. mmmm I wonder if it applies to the style/presentation in magazines?

edit: realised I should have worked in "curating the optics" to that last sentence for maximum irritation.

 

Edited By Bazyle on 06/02/2019 13:42:23

SillyOldDuffer06/02/2019 16:02:59
4601 forum posts
988 photos

I only listen to commercial radio in the car and coincidentally noticed today that jingles are back. I suppose successful adverts get copied.

You get fashions in TV too. I remember when almost all US TV (as shown in the UK) consisted of Westerns. Then cowboys were dumped in favour of lawyers who got pushed out by SciFi, detectives and then police procedurals. After that an outbreak of soaps involving the super-rich, hospital dramas, and then forensic crime. Not saying it's bad, many of the inspired shows are well made. Although the original CSI was first and best of the genre, I'm fond of NCIS and 'Bones' as well. I just wish programmes wouldn't travel in convoy, I like a bit of variety.

Less creditable are the floods of copycat antique, cookery, gardening, cleaning, reality, scripted reality, and house makeover programmes on British telly. Boring and repetitive. And while I'm in rant-mode, it's bleedin' obvious the main problem in Hell's Kitchen is that effing bloke who mismanages the enterprise, one G Ramsay...

What I want to see is on TV is a film crew turning up at a tidy persons home with an 'expert' who announces that tidiness is a mental illness, and a team who 'help' by filling the entire house with junk from a skip...

smiley

Dave

Roger Provins 206/02/2019 16:22:51
341 forum posts

I find the most obtrusive ads are those on Classic FM - put me off listen to the programme.

3404606/02/2019 19:07:40
696 forum posts
7 photos
Posted by Roger Provins 2 on 06/02/2019 16:22:51:

I find the most obtrusive ads are those on Classic FM - put me off listen to the programme.

 

The ads do spoil it tremendously.

Most annoying are the ones where the speaker gets halfway through and then suddenly has, what can only be best described as, a very severe attack of verbal diarrhea.

 

Edited By Bill Chugg on 06/02/2019 19:09:25

ronan walsh06/02/2019 20:47:43
539 forum posts
32 photos
Posted by Roger Provins 2 on 06/02/2019 16:22:51:

I find the most obtrusive ads are those on Classic FM - put me off listen to the programme.

Pity, as its a good station. I also like radio 4 xtra. Especially if they are doing really old stuff, Sherlock Holmes stories, Hancocks half hour, Parseley sidings, The navy lark etc. The modern stuff is too blue and too crude.

Fowlers Fury06/02/2019 23:16:40
avatar
323 forum posts
72 photos

Neil writes "Working from home I listen to a lot of Radio, chiefly Planet Rock..... ".
Have you tried Forces Radio BFBS for that sort of ad-free music and more?
**LINK**
(Well, ad-free apart from a bit of self-promotion and invites to join up !)

My gripe is BBC TV and their ever-increasing amount of self-advertising between programmes. Also their regular annoyance of advertising masquerading as news. They introduce some untopical item on BBC TV News and you know it's going to end with ".....and you can see more on that by watching ***** on BBC1 tonight"

Curmudgeon. defn: a crusty, ill-tempered, and usually grumbling old man.

Hopper06/02/2019 23:48:30
avatar
3657 forum posts
72 photos

So much free music available on the net these days, I don't know why anyone would put up with ad-laden radio stations. I converted my workshop to an iPod hooked up to a midi stereo at least 10 years ago. Haven't heard a radio ad since. Same in the house.

Roger Provins 207/02/2019 02:48:26
341 forum posts

I don't listen to music very much just Radio 3 and Classic FM sometimes but mainly listen to Radio 4, LBC and Radio4 Extra. on DAB.

Geoff Theasby07/02/2019 07:49:58
591 forum posts
15 photos

Nothing wrong with a bit of self-promotion, several times I have heard details of a forthcoming programme that might interest me.

Anyway, I like Radio 4 almost exclusively, or the BBC World Service, mostly at night. However, I work in silence, the better to avoid distractions.

Farmboy07/02/2019 08:38:03
116 forum posts
8 photos
What I want to see is on TV is a film crew turning up at a tidy persons home with an 'expert' who announces that tidiness is a mental illness, and a team who 'help' by filling the entire house with junk from a skip..

I'd definitely watch that. I could even be that 'expert' embarrassed

Alan Jackson07/02/2019 10:24:33
avatar
166 forum posts
67 photos

I watch some programmes on Quest etc like "How its made" but just do not understand why they have to play loud irritating rock music while the commentator tries to talk over it. Do the programme makers think what they are showing is so boring that the music!!! will make things better?

Alan

Bazyle07/02/2019 12:02:41
avatar
4688 forum posts
186 photos

Another annoying thing that sort of qualifies as a trend is the playlists. Ok I understand that a new release will get more plays because it is new but when the brief is music from the last 50 years why do they have to keep repeating the same version if the work has been covered often. Are they on a kick-back or reduced broadcast fees for bulk plays? I can sometimes hear the same thing played by two DJs in their separate stints in my 90 minute commute, then again in the evening return journey.
Ok some covers demonstrate why a particular artist didn't make a hit but equally the 'popular' version is often only successful because the performer's groupies would buy anything. Maybe 5 versions of Beethoven's fifth sound much alike to my inexpert ear but songs and choral music is often the subject of widely differing interpretations.

Neil Wyatt07/02/2019 12:50:12
avatar
Moderator
16446 forum posts
686 photos
74 articles
Posted by Bazyle on 07/02/2019 12:02:41:

Another annoying thing that sort of qualifies as a trend is the playlists. Ok I understand that a new release will get more plays because it is new but when the brief is music from the last 50 years why do they have to keep repeating the same version if the work has been covered often. Are they on a kick-back or reduced broadcast fees for bulk plays? I can sometimes hear the same thing played by two DJs in their separate stints in my 90 minute commute, then again in the evening return journey.
Ok some covers demonstrate why a particular artist didn't make a hit but equally the 'popular' version is often only successful because the performer's groupies would buy anything. Maybe 5 versions of Beethoven's fifth sound much alike to my inexpert ear but songs and choral music is often the subject of widely differing interpretations.

Playlists predate Rock'n'Roll. I know Planet Rock holds monthly meetings to draw up its playlists, but also allows its DJs 'freeplays' as well as listener requests - although only the Hairy Bikers actually highlight these!

Sometimes these can be linked to tours they sell tickets for, but mostly I think they are about some consitency of character. I suspect that by watching spotify or apple music sales for featured (old) songs gives them feedback on what listeners are responding too, if those songs are not being widely played elsewhere.

I'm not convinced that a mature station really needs a playlist other than for maybe a few featured songs, but it's nice when some more rarely heardstuff (e.g. Alex Harvey) gets rotated into the list.

Try Absolute Radio with its 'no repeat guarantee' between 9 and 5.

Neil

Neil Wyatt07/02/2019 12:52:47
avatar
Moderator
16446 forum posts
686 photos
74 articles
Posted by ronan walsh on 06/02/2019 20:47:43:
Posted by Roger Provins 2 on 06/02/2019 16:22:51:

I find the most obtrusive ads are those on Classic FM - put me off listen to the programme.

Pity, as its a good station. I also like radio 4 xtra. Especially if they are doing really old stuff, Sherlock Holmes stories, Hancocks half hour, Parseley sidings, The navy lark etc. The modern stuff is too blue and too crude.

You can get all that without ads on R4 extra.

Neil

SillyOldDuffer07/02/2019 13:01:22
4601 forum posts
988 photos
Posted by Neil Wyatt on 07/02/2019 12:50:12:
Posted by Bazyle on 07/02/2019 12:02:41:

...

it's nice when some more rarely heardstuff (e.g. Alex Harvey) gets rotated into the list.

...

Neil

Alex Harvey's brother, Leslie, was electrocuted on stage after stepping into a puddle while holding an unearthed microphone.

How I miss the good old days, none of that Health and Safety nonsense and the audience got to see live action in the raw!

Dave

Neil Wyatt07/02/2019 14:30:27
avatar
Moderator
16446 forum posts
686 photos
74 articles

My second boss told my the story of Leslie Harvey and Stone the Crows when he heard I was in a band. He was very earnest and I suspect he was in the audience. I always used a ELCB, but pretty much every venue had testable sockets fitted for the performanace area (I won't say stage...)

Neil

SillyOldDuffer07/02/2019 14:58:27
4601 forum posts
988 photos

Pretty dangerous being a performer. Good job Neil isn't old enough to join the 27 Club!

Bazyle07/02/2019 16:40:18
avatar
4688 forum posts
186 photos
Posted by Neil Wyatt on 07/02/2019 12:50:12:

Try Absolute Radio with its 'no repeat guarantee' between 9 and 5.

Neil

Couple of years ago when my car only had AM I could only get Absolute. That pretty much ensured that the afternoon commute repeated most of what was in the morning commute.
I used to work with a guy who was at that fateful electrocution concert.

All Topics | Latest Posts

Please login to post a reply.

Magazine Locator

Want the latest issue of Model Engineer or Model Engineers' Workshop? Use our magazine locator links to find your nearest stockist!

Find Model Engineer & Model Engineers' Workshop

Latest Forum Posts
Support Our Partners
Ausee.com.au
TRANSWAVE Converters
Eccentric July 5 2018
Warco
Advertise With Us
ChesterUK
Meridienne oct 2019
Eccentric Engineering
Allendale Electronics
emcomachinetools
Subscription Offer

Latest "For Sale" Ads
Latest "Wanted" Ads
Get In Touch!

Do you want to contact the Model Engineer and Model Engineers' Workshop team?

You can contact us by phone, mail or email about the magazines including becoming a contributor, submitting reader's letters or making queries about articles. You can also get in touch about this website, advertising or other general issues.

Click THIS LINK for full contact details.

For subscription issues please see THIS LINK.

Digital Back Issues

Social Media online

'Like' us on Facebook
Follow us on Facebook

Follow us on Twitter
 Twitter Logo

Pin us on Pinterest